LA Market & Brand Development
I help beverage brands build meaningful presence in Los Angeles.
Wine • Spirits • Non-Alcoholic • Hospitality
LA isn't one market — it's a dozen of them stacked on top of each other. What works on the Westside doesn't work downtown. What lands with a sommelier won't land with a bottle shop buyer. Knowing the difference is the job.
I bring together an unusual mix: sales, buying, hospitality, wine education, and storytelling — all built inside the LA market itself. That combination is what lets me help a brand not just get into LA, but actually take root here.
What I Can Help With
Market Strategy — Where does this brand actually fit in LA?
Account Development — Identifying and cultivating the right restaurants, retailers, hotels, and bars
Brand Positioning — How the brand should show up in this market
Market Representation — Tastings, buyer meetings, staff education, and events
Partnerships & Activations — Connecting brands with chefs, restaurants, creatives, and cultural partners
Market Intelligence — What I'm seeing from buyers, consumers, and competitors on the ground
Storytelling — Translating the brand into language that resonates with LA
Two Ways to Work Together
LA Market Strategy
For brands that need a plan.
A fixed-scope project. I assess where you stand in the LA market and hand you a clear roadmap — positioning, target accounts, and the path to get there.
Best for: brands testing the waters, entering LA for the first time, or looking for outside eyes on a strategy already in motion.
LA Market Strategy
For brands that need a plan.
A fixed-scope project. I assess where you stand in the LA market and hand you a clear roadmap — positioning, target accounts, and the path to get there.
Best for: brands testing the waters, entering LA for the first time, or looking for outside eyes on a strategy already in motion.
LA Market Development
For brands that want someone to actually execute.
A 3–6 month engagement. I'm in the market on your behalf — making introductions, developing accounts, representing the brand at tastings and events, and reporting back on what's working.
Best for: brands ready to move, without the bandwidth or local relationships to do it themselves.
Not sure which one fits? Start with a conversation — that's free.
Go open something good.