Wine Buying & Curation — LaShea Delaney

Thoughtful, Story-Driven Beverage Programs

I design wine programs and bottle selections that connect story, place, and taste — whether for a restaurant, retail shop, or creative project. My approach blends deep trade knowledge with a storyteller’s eye, curating wines that feel both intentional and approachable.

My Approach

• Story-First: Every bottle has a narrative. I focus on wines that express authenticity and individuality.

• Educational: I provide staff training that boosts confidence, empowering teams to sell through story, not jargon.

• Sustainable: I champion small, responsible producers who respect the land and their craft.

Services

• Wine Program Design – Curated by-the-glass, by-the-bottle, and retail selections.

• Vendor Management – Sourcing, pricing, and seasonal forecasting.

• Staff Training – Accessible education focused on storytelling and guest connection.

• Menu Development – Building beverage programs that complement food, vibe, and brand identity.

Sample Projects

• Carla’s Fresh Market – Developed a 30+ SKU wine and beer selection, blending approachability with discovery. Created tasting notes and staff education focused on narrative.

• Kismet Restaurant – Curated thoughtful BTG and BTB list that aligned with food ethos and guest experience.

Let’s Work Together

Whether you’re building a new program or refreshing your current list, I help turn beverage selections into experiences that guests remember.

📍 Based in Los Angeles
📧 lashea.delaney@gmail.com